A Good Fall by Ha Jin Essay Example | Topics and Well Written Essays - 1250 words

A Good Fall by Ha Jin - Essay Example The characters I this book appear to have lost all expectation and to discover settlement in this new nation turns into a battle not with the American culture however with oneself. The characters show a feeling of limitation and they appear to be in a state of banishment not just from chine their country loaded up with sweet recollections and dreams, however from who they truly are. This paper principally offers a differentiation between the lives of two characters in the book, the opportunities and detainment that they are experienced with. This story delineates the experience of a Chinese understudy worker who live in the United States and gets a call from his previous much respected teacher who intends to visit the United States with an appointment of instructors. The educator and understudy visit an American researcher and the teacher is pleased to have outshone the American researcher. Because of this incident, the Chinese teacher chooses to remain in America unlawfully and he is detained they the idea that any individual ought to be permitted to live completely liberated, uncontrolled by any man-made requests. He begins procuring a living as a waiting assistant and when he is found the teacher flees and settles on a real existence without the world. A basic visit to the United States by the educator had transformed into a government agent strategic came about to the teacher to desert and decline to get back. He accepts that any individual ought to be covered anyplace amazing (58). This story presents the â€Å"wartime couple† this are two migrants living respectively in the United States, however not a real couple, they help each other with their money related weights, yet in addition to facilitate each other’s forlornness. This so agreeable game plan is upset by the appearance of their individual life partners, this episode prompts their partition, yet additionally prompts a separation with their societies as Panbin announces to never date another Chinese lady in his life. This shows a move away from the

Global Shopping Trends Essay Example

Worldwide Shopping Trends Essay Example Worldwide Shopping Trends Essay Worldwide Shopping Trends Essay stores, inventories, on the web, call focuses, person to person communication, ddigital shows, versatile). Few, nonetheless, genuinely see how purchasers are utilizing and shopping over every one of their channels (e. g. , utilizing internet based life destinations to get limits, setting off to the store to test the item and afterward buying the item on the web), and much less have a consistent, steady and extensive multichannel system. Be that as it may, having a complete multi channel methodology will turn out to be a higher priority than at any other time. As purchasers become sawier, they are progressively assuming responsibility for their shopping experience, dentifying and utilizing a wide range of wellsprings of data and channels to upgrade the various components of their shopping Journey. As of this composition, 71 ppercent of respondents to the Deloitte U. S. 2011 Annual Holiday Survey were anticipating shopping different diverts in some way seeing or inquiring about items in a single direct and buying in another, for test ple. Since clients don't recognize channels, retailers should bolster consistent incorporation among and between every one of them, including access to arrangement, client informa tion and request data. Inside the following hardly any years, almost certainly, onsumers will hope to utilize a cell phone to get realtime stock data about the nearest stores or to arrange an item while in a store and have it conveyed to their home. Accordingly, in 2012 all things considered, retailers will proceed to create and dispatch imaginative multichannel arrangements. Retailers should have an away from of the shopping Journey and how purchasers move across channels, from versatile to informal communication, the web and coming up. Seeing how they experience the prepurchase, buy, and post buy procedure will be vital to retailers distinguishing openings that both nhance their main concern and really bode well to shoppers. For instance, most huge retailers in created multichannel markets like the United States and the U. K. 2 of 14 no longer work in storehouses yet have become brand and item showrooms that drive incomes over all channels and are goals for purchasers to accomplish something beyond just peruse and execute To help ssimilar iintegrated, consistent and predictable multichannel encounters, numerous retailers should reconsider their business and roll out essential improvements over their associations in all capacities. With the mind boggling speed t which the iPhone 4S sold one million units in 24 hours, 4,000,000 the end of the week it was propelled and ssmartphones developing as the most predominant customer innovation stage, one can't make reference to multichannel without additionally examining portable. In addition, since a huge populace of portable clients has not arrived at shopping age, one can foresee that moDlle, ana all tne capaDllltles ana opportunltles It OTTers, will De top 0T mina among retailers in 2012. Versatile purchasers are not, at this point Just early adopters: They speak to an expansive scope of customer fragments and have become some portion of the ainstream populace. For retailers hoping to stay important in this associated purchaser condition, the capacity to use versatile to convey an improved client experience will be a basic achievement factor. Certainly, there is a lot of aactivity in propelling versatile arrangements concentrated on the preshopping experience. Be that as it may, numerous retailers are making a plunge without a reasonable system and few have propelled an iintegrated multichannel experience. Retailers that can convey an iintegrated client experience exhibiting an away from of customer inclinations and practices over the urchase procedure will have a favorable position over the opposition. In the race to put out a cool application, retailers must not disregard three significant components: Usability and the client experience, including mix focuses among versatile and different channels. A poor client experience is more awful than no application by any stretch of the imagination. Security and protection. A mobilerelated security or protection break could seriously harm a retailers notoriety and hamper appropriation of portable abilities. Access for representatives and colleagues. Deals partners need access to a similar data as the associated super client customers who walk hrough the entryway. Giving providers realtime perceivability into the area and assessed appearance time of shipments can at last advantage buyers too. From information to personalization Data investigation and personalization will keep on being basic achievement factors in 2012 and past. Without a doubt, personalization has become the standard for developing quantities of customers. Given all the new channels through which retailers are collaborating with purchasers, from pointofsale to versatile to online life destinations, the sheer volume of information that can be gathered about customers and their shopping practices keeps on paddling. The business is advancing rapidly in its information examination capacities and in its capacity to create customized promoting efforts and client encounters. All things considered, the progressing challenge for retailers will be the manner by which to best investigate this rich information and get from it important experiences about what buyers need and need. While innovation is carrying radical changes to how individuals shop, the blocks andmortar store remains the center of retail. The physical store, in any case, is not, at this point the last shopping goal; progressively, it is turning into a piece in a bigger, increasingly associated client experience. This progress will expect retailers to enhance and reexamine their working models in manners numerous couldnt even consider five years back. In this, we will be understanding the conduct, design, shopping pattern in worldwide m arket. 3. Significant discoveries/lssues PreTerences over aeslgner items : SIX out respondents in the AsiaPacific 3 of 14 10 online review area said they are eager to pay extra for originator items, surpassing the worldwide normal by 17 ppercentage focuses. Liking for purchasing celebrated brands is most elevated among respondents in the AsiaPacific (55%) and Middle East/ Africa (56%) markets, surpassing the worldwide normal of 47%. Source http://www. marketingprofs. com Chinese purchasers are the most ready to pay more for architect items (74% of respondents), and affection for renowned brands is most noteworthy in India (74%).. Inclinations over creator items: Six out of 10 online review respondents in the Promotions: 78% of worldwide respondents state quality is their most significant item worry, with respondents in Latin America (83%) and Asia Pacific (82%) surpassing the worldwide normal. Cost is key too, with 65% of worldwide respondents positioning it as significant. % of worldwide customers know about advancements and limits and state items mind h unconditional presents are acceptable motivators (58%). Specifically, a huge ppercentage of customers in the Philippines (77%), Vietnam (75%), Greece (74%), and Turkey (72%) discover unconditional presents apealing. 4 of 14 Source marketingprofs. com . Looking: Latin Americans are the destined to sea rch around, to have favored brands as a top priority before shopping, and to test first before making a buy. North American respondents put minimal trust in items suggested by profes sionals (35%). Respondents in the Latin America and Middle East/Africa depend the most on the counsel of 5 of 14 experts. Source marketingprofs. com Multichannel Shopping: With the capacity to shop anyplace at whenever with any gadget, purchasers are requesting greatness and consistency every step of the way and are moving retailers and brands to keep up. The key The undeniably complex online customer One of the discoveries that sticks out and one overwhelming with suggestions for retailers was the selfdescribed advancement of the online customers we reviewed. A large number of believed themselves to be exceptionally proficient as far as examining and buying nline. Truth be told, 72% of US respondents believe themselves to be either certain or specialists in such manner, marginally besting the 69% of worldwide respondents that see themselves as to De at tnls same level. 0T tne in general gr owtn In onllne deals In 2012 originated from existing customers essentially purchasing progressively online The fame of internet shopping is established in numerous variables What is it that is so appealing about web based shopping, paying little heed to nationality or topography? Theres a lot of worldwide consistency in the best five elements refered to. The standard way of thinking is that the issue of cost is the main impetus or the development of web based shopping, and for sure, it features among the best three reasons refered to by our overview respondents Insights for the US Retail Industry, retailers can increase an extra edge oopportunity of 8% to 12% by offering free delivery, yet of retailers charge for transportation items. Maybe considerably progressively significant is the way that 2 out of 3 US customers state they are probably going to drop a buy without free transportation The ideal multichannel buy Journey Online shopping has opened up gigantic new options for buyers, regarding what they purchase, however how they get it. The Internet 6 of 14 has engaged the shopper in three different ways: during the dynamic procedure prompting the buy; at the real snapshot of procurement; and tthroughout the item owinership period, including item conveyance, upkeep, and return. The test in any event for certain retailers is that customers are beginning to carry on in undeniably increasingly advanced manners, regardless of whether theyre purchasing costly things or week after week food supplies. Since most retailers havent yet made productive multichannel models, shoppers are working it out for themselves, utilizing various diverts in manners cap best suit them. Shoppers may decide to inquire about an item in the store † a shoe maybe † then utilize their cell phone to locate a superior value on the web, and afterward call into the retailers client care line to arrange and have the shoe s

Valuing Prospects Through Email Marketing

Valuing Prospects Through Email Marketing Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Valuing Prospects Through Email MarketingUpdated On 17/04/2017Author : Chris MarentisTopic : BloggingShort URL : http://hbb.me/2oz7gaR CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogIn as much as one would like to make a customer out of every person who enters your store, that’s simply not possible. And especially since most businesses now have a website, a prospect can browse through the company website and then leave in just a few seconds. A wise small business owner understands the value of not just a customer but also a prospect. This realization is the wisdom behind email marketing. With the help of this unique marketing strategy, businesses can keep in touch with prospects and motivate them to make a purchase.Since, they are already looking around then they these prospects must be interested in a product or service. With the assumption that these prospects have the willingne ss to make a purchase, the dilemma that a business owner now face is how to get these individuals’ email addresses. But with the right invitation and a strategic marketing plan, that should not be a problem. Here are a few things to consider.Stick To The ProsSimplicity is the key to managing a whole list of tasks without feeling burned out or overly exhausted. Unless you have the luxury of time to do things manually, then its best that you seek out the help of a professional online email marketing service that will provide not just the tools but also assistance to make seemingly complicated tasks more manageable. Options are available depending on the size of the company.READ5 Things Every New Blogger Must KnowBe CompellingIn order to get more individuals to give out their email addresses, one must provide a compelling enough reason for why one should join your email list. Spell out things to your visitors. Tell them what’s in it for them if they join your mailing list, somethin g fun like a top ten list will easily capture any average website visitor’s attention. What is important is to keep things interesting and fresh.Don’t Count Out Coupons or FreebiesOne easy way to get prospective buyers to sign up to your email list is to offer them coupons that they can use during their first purchase or maybe even freebies. The added advantage to going this route is that your prospects will have to visit your brick-and-mortar store eventually to redeem their coupons or freebies. And once they are in your shop, they’ll be able to look around and you’ll have a greater chance to talk them into buying any of your products.This article is written by Chris Marentis. He writes from experience about lead generation, closing the sale and leveraging social media. If you wish to write for us, kindly check this.

Short Story Creative Writing - 1352 Words

I was pulled out of my thoughts when Kaira said, â€Å"Hey want to go shopping for some new outfits before you start school tomorrow? As a celebration for you waking up?† I nodded, and she handed me my phone. â€Å"They found it not long after you were found on the road, it was unharmed. Thought you might want it back.† â€Å"Thanks. Let’s go.† I found a jacket and put it in the pocket of it, before pulling it on. I lived in town, and the mall was a couple blocks from my house, so we decided to walk there. It was a cool evening, and the breeze was light. I shot my parents a text telling them our plans and that I would be back soon. We were halfway to the mall when we were passing an alley and a guy jumped out of the shadows. He pushed us down the alley†¦show more content†¦Oh! What if you can read minds? What am I thinking?† She said. I scoffed. â€Å"Are you kidding? I can’t read minds and I don’t have superpowers. Don’t be dumb.† â€Å"Oh! You had a shadow shield! Shadow had that before he died too! Maybe you have his powers. He couldn’t read minds though, darn, that would’ve been cool. Wait do you have Sol’s too?† She rambled on before I interrupted her. It did make sense when you thought about it. I had seen that shadow shield in front on me, and it showed up after I threw my arms over my head in panic. And I had been hit by both Shadow’s and Sol’s powers in the battle that left me in a coma. â€Å"Maybe†¦Ã¢â‚¬  I trailed off, remembering how Sol could make balls of light in his hands to light up a dark place. He would often do it when Shadow would pull the shadows around them, leaving him in darkness. I cupped my hand and imagined the bright ball of light sitting in my palm like he often did. I opened my eyes again and there in my palm was a bright ball of light. â€Å"Wow.† I closed my palm, extinguishing the light. Kaira looked at me, practically giddy. â€Å"You do! You could become a superhero! We can get a costume and a mask. This is so exciting.† I smiled, her excitement rubbing off on me. â€Å"Let’s skip the mall today, I want to test the limits of my new abilities.† She looked at me with a gleam in her eye, before saying â€Å"One second, I have something to get first.† I was about to protest but she ran off into the mall, and too lazy to follow her, IShow MoreRelatedCreative Writing : A Short Story1020 Words   |  5 PagesThe girls sat seperated in two stark, cold rooms. Each of the girls was sat at a table with a clear plastic cup of water sitting at arm’s length from them, both cups untouched. How could they drink when their best friend was no where to be seen? They had been having an innocent night of fun at Mercedes’ house three weeks ago, the first of many planned for the spring break, watching movies on Netflix and eating a pizza they ordered. The night was full of rambling about how classes were, drama floatingRead MoreShort Story : Creative Writing1550 Words   |  7 PagesIn the woods when the sun was just starting to set, there was a van driving on a long-abandoned road, behind the wheel of said van was a tired looking girl who seemed to be about 19. She took a sip of the long cold coffee, and turned to the turquoise haired girl sitting next to her. Hey uhhhh Cas, Cassie? Where are we? Noting the headphones, she stopped the car and turned around to inquire of the two boys in the back, Kenny, Timmy, do either of you have an idea where we are? It seems like weveRead MoreCreative Writing : A Short Story1281 Words   |  6 PagesSMACK! I was on my back, peering up at Josh as he laid on top me. â€Å"Gotc....† He begins to say but stopped. The look of victory slowly vanished from his face at the realization of how little space was between us. I could feel his heart hammering in his chest or maybe it was mine. Because, Josh was now searching my eyes as if he was looking for an answer to a question. His lips were only inches from mine and I could feel the heat coming off of them. Everything inside of me screamed to move awayRead MoreShort Story : Creative Writing865 Words   |  4 Pages Brrring! Brrring! Brrring! Brrring! â€Å"What is someone doing calling at 2am† whispers Dave groggily as he wipes his eyes and p icks up the phone. Yawning, somehow he manages to make something comprehendible come out of his mouth, â€Å"Hello? This is Dave speaking.† â€Å"Dave! This is Joe†¦ your old roommate from college. How are you doing?† â€Å"I am doing fine.† says Dave thinking and thinking about who Joe is when suddenly he remembers. At that moment he groans but manages to put out a polite response,Read MoreCreative Writing : A Short Story1037 Words   |  5 PagesThere she goes again. Mother can’t ever mind her own business, Seriously will it kill her to just leave her thoughts to herself. Little Mike came up tugging at her sleeve, his soft little fingers grasping at the cloth, a pull then another. â€Å"Yes sweetheart.† Mike looked at her, his finger pointed forwards, just at the edge of my vision. â€Å"It’s our turn now mommy.† She looked up; Mike quickly ran forward. â€Å"Woah slow down buddy, you can’t walk away by yourself.† Mike came to a sudden stop;he turned toRead MoreCreative Writing : A Short Story1102 Words   |  5 PagesWhen their parents entered their room, Charlie watched as Maggie walked to the window and kept her back to them. They could al l tell she was upset about something. Looking at Elliot, she pushed herself up further in the bed, as Callum grabbed Ian and took a seat on the chair next to her. Ben clasped his hands in front of him as he took a deep breath. â€Å"Ive been asked to stay here in order to help Rachel on her work supplying the Republic with power. I plan on asking Miles to let all of you andRead MoreCreative Writing : A Short Story1148 Words   |  5 Pagesbench nearby. And that’s what she was doing now. She sighed and stood up to go home. The next day she went to school and her best friend Sarina asked, â€Å"What’s wrong?† She then told her the whole story as she didn’t know what happened yesterday because she was absent. Hearing the story she said, â€Å" It’s a good thing that I upgraded my remote few days ago. You should go to the remote shop today after school.† Then they both went to class. When Maya entered her first class she saw Tasha andRead MoreCreative Writing : A Short Story1583 Words   |  7 Pagesforbid, if you don’t find it within two seconds, then youre most definitely an incompetent driver. Almost needless to say, Jason didn’t follow in the outlier’s footsteps, and he aced the questionnaire. Though he did take note that his examiner was creative with her questions. She was probably was deeply saddened that there wasn’t a convoluted touch screen to inquire about, Jason thought to himself. Finally all the formalities were complete, consequently, he took a second to get himself mentally, andRead MoreCreative Writing : A Short Story1440 Words   |  6 PagesPayday arrived for both me and Patsy, giving us the opportunity to attend the luxurious cinema and a wider variety of movies. As we stand before the array of movie posters, deciding between an action or comedy, somehow, how conversation shifts over to John. â€Å"He was so excited about the other night,† says Patsy. I abandon the posters and give her a questioning look. â€Å"About what?† â€Å"Well, first of all spending the evening with you, and then because you hugged him the way you did.† She taps her fingerRead MoreCreative Writing : A Short Story1615 Words   |  7 Pagestown to barter, we’ll ask around.† Shocked that her husband knows about Miles tattoo on her arm, Rachel clings to him in the silence, her mind racing at the possible implications. XXX Rachel sits stunned at the table, listening to Ben relay the story that he’s heard over and over in the village nearest to the house they’ve decided to ride out the winter in. â€Å"Soul Marks? How is that possible? These are just replicas of tattoos,† she replies with a disbelieving shake of her head. Ben shrugged

The Definition of a College Super Senior

The term super senior refers to a student who attends a four-year institution (either high school or college) for more than four years. Such students are sometimes called fifth-year seniors, as well.   The name stems from the fact that high school and college students typically take four years to get their diplomas. Each year of school has its own name: Your first year is your freshman year, your second year is your sophomore year, your third year is your junior year and your fourth year is your senior year. But theres another category of student that doesnt fit those labels: People who arent done with college after their senior year.   Enter the term super senior. Perhaps because its becoming increasingly common for students to take 5 (or more) years to finish college, the term super senior is becoming increasingly common as well. Who Qualifies as a Super Senior? The connotations of super senior vary a bit and depend on an individual students situation. Calling someone who is double majoring in chemistry and biology and then planning on going to medical school a super senior merely acknowledges they are in their fifth year. In contrast, calling someone a super senior because theyve failed multiple classes  and perhaps enjoy the party scene rather than work to finish in four years is, indeed, a bit of a put down. There can be legitimate reasons why people take more than four years to finish college. Classes, particularly at bigger schools, can be difficult to get into, making it a challenge to complete your degree requirements by the end of senior year. That becomes even more  difficult if youve changed your major a few times, effectively cutting down the amount of time you have to get everything done. And from time to time, people encounter personal challenges or medical situations that delay their ability to graduate. Sometimes being a super senior is part of the plan. There are a variety of schools and programs that offer things like dual degrees, a fifth-year masters degree, or a fellowship that requires extra enrollment beyond four years. Or maybe youll come across a great semester-long internship program that requires you to take a reduced number of credits: Taking the job may mean you graduate later than planned, but youll do so with experiences and a resume that will make you more competitive in the job market. Super seniors are simply another part of a college community. Is It Bad to Be a Super Senior? Taking more than four years to graduate college isnt inherently bad — employers generally care whether or not you got the degree, not how long it took you to earn it. That being said, one of the greatest consequences of taking longer to complete college is the financial burden. Scholarships are sometimes limited to the first four years of study, and there are limits on federal student loans to undergraduates. No matter how you figure out how to pay for it, an extra year or more of tuition payments wont come cheap. On the other hand, doing a fifth-year masters program could actually help you save money. In the end, the most important thing is that you reach whatever goals brought you to college in the first place.

The Fundamental Diffferences Between The Black...

Termpaper Class: African American Study IV Subject: Analyzing the Fundamental Differences Between the Black Abolitionists and the White Abolitionists Movements Black and white abolitionists shared common assumptions about the evil of slavery, the virtue of moral reform, and the certainty of human progress(1). Schor, Garnet,1877, Lanngston, 1989). This shared understanding provided the basic for the interracial solidarity and cooperation so vital in the crusade against slavery(2). (Schor and Garnet, 1877). But blacks also brought a distinct perspective to the antislavery movement. Their abolitionism was shaped profoundly by their personal experience and racial oppression. Unlike most white abolitionists, they†¦show more content†¦First that most white colonizationists believed that free blacks endangered American society. They accepted the popular myth that blacks lack of moral character and the ability to become useful citizens. And the second issue that they considered (white abolitionists stated and confirmed) slavery was evil and reasoned that sending blacks to Africa would ease white anxiety(3) Most white aboitionists as well as antislavery organization members they theorized that emancipation would be archieved through the courts. However in 1816 a second movement emerged after the American Colonization Society(ACS) -- the leading proponent of free black repatriation to the African continent -- was established in 1816. Before long ACS boasted of support from several Protestant denominations, reform clergy, gradualist antislavery societies, fourteen state legislatures, and a host of prominent political figures, including Henry Clay, James Madison, James Monroe, and Daniel Webster. The ACS hoped its considerable political influence would persuade the federal government to finance its newly created Liberian colony on the West African coast. Within a decade, the ACS had acquired reobust leadership, broad support, and a fully treasury devoted to recruiting black settlers and chartering ships to transport them to Liberia. But between 1817 and 1819, in Philadelphia, blacks took the lead and held a mass meeting, rejecting colonization. By theShow MoreRelatedThe Fundamental Diffferences Between the Black Abolitionists and the White Abolitionists Movements1592 Words   |  7 Pages Analyzing the Fundamental Differences Between the Black Abolitionists and the White Abolitionists Movements Black and white abolitionists shared common assumptions about the evil of slavery, the virtue of moral reform, and the certainty of human progress(1). Schor, Garnet,1877, Lanngston, 1989). This shared understanding provided the basic for the interracial solidarity and cooperation so vital in the crusade against slavery(2). (Schor and Garnet, 1877). But blacks also brought a distinct

Nero Essay Example For Students

Nero Essay A neuropsychologist is a psychologist who specializes in studying brain behavior relationships. Neuropsychologists have extensive training in the anatomy, physiology, and pathology of the nervous system. Some neuropsychologists specialize in research while other neuropsychologists specialize in evaluating and treating people who are thought to have something wrong with the way in which their nervous system is functioning. Neuropsychologists study brain behavior relationships under very specific circumstances which are both controlled and standardized. As a general rule, this means using tests which have been validated and which have been shown to have acceptable levels of sensitivity and specificity. This means the test can measure the thing it is trying to measure even when the thing it is trying to measure is only present in small amounts and it also means the test can distinguish the thing it is trying to measure from other things. If we wish to measure a thing A then the test has to be able to measureA even when very little of A is present; this is sensitivity. Specificity means when we measure A with our test, we know that the test does not measure B, C, or D.Clinical neuropsychologists evaluate patients using one of three general methods. The first method is to use an assessment technique in which a fixed battery of tests is given and in which we only want to know what functions are impaired and what functions are not impaired. The most commonly used representative of this type of test is the Halstead Reitan Neuropsychological Battery. The second method is to use an assessment technique in which a fixed battery of tests is given but in this method there is a hierarchical each subtest so that if a function is impaired, the level at which it is impaired can be determined. The most common representative of this type of test is the Luria Nebraska. Common to both of these tests is a long history of research studies examining the ability of the two batteries to measure dysfunction of the brain and to accurately identify why that dysfunction is occurring. The third method used by neuropsychologists is the flexible battery approach. By definition, the flexible approach is not a battery because when one uses this approach one gives a group of tests allegedly picked for just the particular patient. This means that the particular group of tests is not given to other patients and it is not Neuropsychology involves the study, evaluation, and treatment of known and suspected brain disorders using the methods of psychology. How do neuropsychologists study these brain/behavior relationships? Classically, brain/behavior relationships have been inferred from the study of individuals with head injuries, tumors, neurological disease, and other unpleasant brain pathologies. Behavioral changes are assumed to be due to this brain tissue damage. For instance, if a stroke caused damage to the very back of your brain, it is known that you will more than likely experience visual difficulties eventhough your eyes are perfectly intact. On the other hand, if the stroke caused damage to the very front of your brain, attention, lack of social insight, and sequencing difficulties would be expected. New brain imaging techniques have allowed us to study brain/behavior in people without brain injury, and not surprisingly, basically the same observations have been made. In a nutshell, a large group of the brains functions are said to be localized to different areas. The last 5 to 10 years in behavioral neurology and neuropsychology have seen tremendous advances in the understanding of the brain bases of cognition, perception, and affect. This, in part is due to the development and growing availability of brain imaging techniques, as well as theoretical and methodological progress in cognitive psychology. Evolution And Religion EssayQualitative assessment of neuropsychological tests provides a look at the process of the individual in producing thequantitative scores. The combination of objective scores and behavioral process observations made by the neuropsychologist constitutes the art and science of neuropsychological assessment. The following listing includes some of the more frequently used neuropsychological tests and what they are intended to measure. In order to keep test content and applications confidential to preserve their clinical usefulness, this information is restricted to general information. Test Name Purpose of TestWechsler Adult Intelligence ScaleIIIThis set of 13 separate subtests produces measures of simple memory, knowledge, problem solving, calculation, abstract thinking, spatial orientation, and speed of mental processing. In addition to summary measures of intelligence, performance on each subtest has implicationsfor different neurofunctional domains. The set of tests takes about an hour or more to administer. The WAIS-III is often the foundation for a comprehensive neuropsychological assessment. Wechsler Memory ScaleIIIThis set of 18 separate subtests yields information about various kinds of memory and learning processes. Summary memory indices are provided in addition to the individual scores of the subtests. The whole set of tests takes about an hour to administer. The WMS-III provides a comprehensive assessment of memory. Halstead Category TestThis test measures concept learning. It examines flexibility of thinking and openness to learning. It is considered a good measure of overall brain function. Wisconsin Card Sort TestSimilar in concept to the Category Test, this procedure also measures the ability to learn concepts. It is considered a good measure of frontal lobe functioning. Trail Making Tests A and BThese rather simple tests measure attention, visual searching, mentalprocessing speed, and the ability to mentally control simultaneousstimulus patterns. These tests are sensitive to global brain status but arenot too sensitive to minor brain injuries. Halstead-Reitan BatteryA set of tests that examines language, attention, motor speed, abstractthinking, memory, and spatial reasoning is often used to produce anoverall assessment of brain function. Some neuropsychologists use someor all of the original set of tests in this battery. Stroop TestThis brief procedure examines attention and mental control. Verbal Fluency (various)There are a variety of verbal fluency tests used. Each is designed tomeasure the speed and flexibility of thought processes. Hooper TestThis procedure examines ability to visually integrate information into wholeperceptions. It is a sensitive measure of moderate to severe brain injury. Aphasia Tests (various)Several aphasia and language tests examine level of competency inreceptive and expressive language skills. California Verbal Learning TestThis procedure examines several aspects of verbal learning and memory. Shipley ScaleComparison of vocabulary knowledge and ability to figure out abstractsequential patterns has been established as a sensitive measure ofgeneral brain functioning. Philosophy